Film Colorization

With six decades of experience in film preservation and post-production, Prasad Corp offers black and white film colorization services that turn classic films into colour versions true to the original film. Our creative and technical artists keep the film’s aesthetics at the centre of every project. We combine AI and our proprietary software with research into each film’s era, so we can offer cost-effective colorization of movies, series and archive footage without compromising on accuracy.

Whether you’re a content creator, distributor, or stock video company, our services open doors to monetization through reimagined classics. Prasad Corporation understands the pulse of this dynamic market and offers a transformative solution to meet the growing expectations of modern audiences.  Entrust your projects to Prasad Corporation, a trusted name in preservation.

With a rich legacy spanning over six decades, our commitment to preserving cultural heritage is unwavering. Revitalize your content, captivate your audience, and capitalize on the global film colorization trend with Prasad Corporation. Contact us today to discuss how we can elevate your brand and revenue through the power of color. We have perfected this art using AI and proprietary software to offer highly cost-effective and affordable film colorization services. The process we follow ensures brilliant output that is near perfect and meets the expectations of our customers.

Why Colorize?

Brings new life to cinema

Classic films look fresh to today's audiences while keeping their original story and style.

Adds value for monetization

A colour version opens new release windows on OTT, TV and digital platforms.

Reaches new generations

Colour makes classic cinema easier to watch for younger viewers.

Our Colorization Process: AI Guided by Expert Artists

Every film is different, so our AI-powered film colorization starts with research, not software.

Understand the era:

We study the backdrop and the period in which the film was made.

Talk to the filmmakers:

Where possible, we speak with the DOP or director.

Find colour references:

We look for photographs, costumes, posters and other references.

Research the palette:

We use several sources of data to choose the right colour palette for the era and the content.

Calibrate AI and our software:

We set up AI and our proprietary tools for the film and produce test outputs.

Refine by hand:

Our artists step in manually to get the exact look required.

Your review and approval:

You review the test outputs and approve them before we go further.

Complete the project:

Only then do we colorize the full film. AI speeds up the work.

Our artists, and your team, make the final call on every colour.

Who We Work With

Filmmakers Film owners & archives TV broadcasters Post-production studios Stock video companies Advertising agencies Media houses

Why Prasad?

6+ decades

Of experience in the film industry

Research-led

Collaborating with leading institutions

AI + Own Software

Advanced, cost-effective AI colorization solutions

In-house Expertise

Skilled creative and technical talent

Your approval

Client approval at every stage of the project

Global Presence

Prasad Corporation’s colorization services extend across the globe, ensuring that clients from various regions can benefit from our expertise. With strategic partnerships and collaborations in the USA, Europe, and Asia, we bring our advanced colorization solutions to a worldwide audience. Our global presence ensures that we can offer localized support and quick response times, regardless of your location. This international reach, combined with our state-of-the-art facilities in India, makes us a trusted partner for film colorization projects worldwide.

Colorization

History Behind the Color

Can you believe that the first commercially produced color movie was in 1908? This was an eight-minute film using the Kinemacolor process. In 1914, Technicolor was born and used a prism to create color. Then 1932 saw the first three-color film that produced some reasonable colors. “Gone with the Wind” (1939), the iconic film, used Technicolor’s revolutionary process to get the best color output of its time.

It was in the 1970s that studios found it interesting to colorize classic black and white films, realizing that the general audience loved it and that it gave a new lease of life to old films. Initially, this was a laborious and painstaking manual frame-by-frame process until technology intervened. Technology had its own constraints as historical context and aesthetics were involved. Whatever the tech behind this work, it needs to be done by people who are passionate about old films and innately love them.

History Behind the Color

FAQs

Our artists first research the film’s era and references to choose the colour palette. AI and our proprietary software then apply it across the film, and artists refine the result by hand.

We study the period, look for colour references and, where possible, talk to the film’s DOP or director. The palette is based on this research, not guessed by AI.

Yes. We produce test outputs first. The full film is colorized only after you review and approve them.

Yes. The film can first be repaired through our digital film restoration service, so colorization starts from a clean image.

Have a black-and-white film to colorize? Write to info@prasadcorp.com or contact our team. Watch our colorization showreel.